I have noticed that the same spammers have been emailing recently from a company calling itself “SwingSEO Solutions”. This seems to be the same joint as “StarSEO Marketing” because of the same phrases they use in their text. In any case, whether SwingSEO is an actually company is debatable at best, for when I do a search for it, no company by that name appears in a logical position in the search engine results. I suppose this could have happened simply because Google penalized the company and removed it from the SERPs, but this would only reinforce the basic idea that we should stay far away from it.
At the bottom is the text of the spam (links removed) I received today from “Brigitte”. Well, Brigitte has evidently been making the rounds, along with “Victoire” (another “sales manager”), since they’ve left some 5000+ spam comments that I could find.
[Note – the following is an aside about search engine optimization in general.]
Let me explain something about SEO services. What you’re essentially paying for is something you can get for free anyway: a higher ranking in search engine results. That’s right – whether you pay for SEO services or not, you can still achieve even the number one place in search engine results pages (SERPs) organically. So what good is paying for an SEO service? In my mind, the most they are good for is making it more likely that your pages will rank higher in SERPs and that people will click on your links. In other words, this is entirely separate from your true goal, which should be higher profits. Sure, you can pay to get more traffic to your site, but this is pretty meaningless if it doesn’t translate into more sales and ultimately more income.
Let’s say your site generates $5000 revenue per year after having spent $0 on SEO services. Then, you decide to spend $1000 on SEO services, and it bumps it up to $7000 as a direct result. Is it worth it? If your profit margin is 20% ($1000 profit without SEO), then you’d be slightly better off financially after a year with these services ($1400 with SEO), and clearly better off long term, so long as your improved SERPs are maintained. But this doesn’t mean it was necessarily “worth it”.
The first problem is that you could have likely invested a fraction of that amount to a cheaper SEO (or for education for yourself) to get the same results. Honestly, basic SEO services do not involve heavy lifting, and there are many easy things you can do on your own to help you increase your rankings. The second problem is that an alternative investment of that $1000, such as in Google Ads, could probably have produced better results. The Google Ads service allows you to get your site to the top of the SERPs artificially, and a $1000 budget could last you more than one year and would probably bring you more revenue. I don’t know if this is backed by research, but I suspect that Google Ads brings in more quality traffic (ready and able buyers) than organic results.
This isn’t to say that pricey SEO services aren’t worth it for certain companies (e.g. sites in extremely competitive markets, those with significant online sales figures, those with very large sites). If you are a small business, though, don’t be fooled by SEO companies that charge gobs of money, because it’s probably just not worth it.
[End of my aside.]
Anyway, good riddance, SwingSEO solutions. Please stop spamming my inbox.
From: Brigitte
Subject: BrigitteMessage Body:
Hi, my name is Brigitte and I am the sales manager at SwingSEO Solutions. I was just looking at your Credits – Cordial-Glasses.com website and see that your site has the potential to get a lot of visitors. I just want to tell you, In case you didn’t already know… There is a website service which already has more than 16 million users, and the majority of the users are interested in topics like yours. By getting your site on this service you have a chance to get your site more visitors than you can imagine. It is free to sign up and you can read more about it here: … – Now, let me ask you… Do you need your website to be successful to maintain your way of life? Do you need targeted visitors who are interested in the services and products you offer? Are looking for exposure, to increase sales, and to quickly develop awareness for your website? If your answer is YES, you can achieve these things only if you get your website on the service I am describing. This traffic network advertises you to thousands, while also giving you a chance to test the network before paying anything. All the popular sites are using this network to boost their traffic and ad revenue! Why aren’t you? And what is better than traffic? It’s recurring traffic! That’s how running a successful site works… Here’s to your success! Read more here: …- or to unsubscribe please go here: …
